• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Remkus de Vries

Curiously Questioning Everything

Menu
  • About
  • Updates
  • Blog
  • I read
  • Contact
  • Events
  • NL
  • Remkus de Vries
  • About
  • Updates
  • Blog
  • I read
  • Contact
  • Events
  • NL

Assume your audience is international – not American

Remkus wrote on 4 December, 2020 8 Comments

I see this all the time. Newsletters dropping in my inbox referencing something super specific to the United States. Like Thanksgiving, for instance. And it excludes those that don’t subscribe to your point of view. If you don’t know where the person is from, assume they are international.

Don’t go for that default (American) approach where you’re addressing your audience with a local cultural reference. For those that mismatch with the first sentences, that’s just attention lost. Be smarter than that.

Reader Interactions

ABOUT THIS SITE

This site is hosted by Servebolt – running on state of the art hardware, making it really lightning fast. If you’re serious about fast sites, free tests are available!

See what other WordPress related products I recommend.

Likes:

  • Mo Carter
  • Courtney Robertson
  • Tiety Lindeboom

Comments

  1. Gaya Kessler says

    4 December, 2020 at 18:13

    Imagine sending this this weekend

    “Hope you all got great presents from Sinterklaas and Black Pete!”

    Yikes…

    Reply
  2. Remkus de Vries says

    4 December, 2020 at 18:18

    Exactly.

    Reply

Likes

  • Mo Carter
  • Courtney Robertson
  • Tiety Lindeboom

Reposts

  • Chris Wiegman

Mentions

  • Andrea ✊✊✊✊✊
  • Sarah

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Content Views

  • Aside
  • Audio
  • Quote
  • Video
  • Images

Find me here

  • Forsite Media
  • ThemeMix
  • WordPress Support

Be Social

Copyright © 2010 – 2021 Remkus de Vries
WordPress hosting by Servebolt